Foldable iPhone, iPhone 18 Pro and John Ternus’s first major keynote as Apple CEO are expected.
Apple has officially announced its next major product event, titled “Surprise and Shine”, for Wednesday, September 9, 2026. The event will begin at 10:00 AM Pacific Time, or 11:30 PM IST, from the Steve Jobs Theater at Apple Park in Cupertino, California. Apple announced the event on August 26. For viewers in India, the keynote will be livestreamed through Apple.com, the Apple TV app and YouTube, allowing users to follow the announcements live.
The September event is also set to mark a significant leadership transition at Apple. John Ternus is set to become Apple CEO on September 1, 2026, days before the keynote, while Tim Cook will move to the role of Executive Chairman after more than two decades leading the company. The September 9 presentation will therefore be Ternus’s first major iPhone keynote as CEO. Cook has led Apple’s iPhone events since becoming CEO in 2011, making the upcoming presentation the beginning of a new leadership era for the company.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to be among the headline products, although Apple has not officially confirmed the devices or their specifications. Rumours suggest that both phones will retain a design broadly similar to the current generation, with the biggest changes happening internally. The reported A20 Pro chip is tipped to deliver up to 18% faster performance while being 30% more power-efficient than the A19 Pro. Reports also point to four finishes — Sky Blue, Dark Cherry, Dark Gray and Silver — with the traditional Space Black option reportedly being discontinued. Supply chain reports indicate that the iPhone 18 Pro Max will feature a physical adjustable mechanical aperture system on its primary camera, designed to provide optical depth-of-field control.
Another major announcement expected on September 9 is Apple’s first-ever foldable smartphone, reportedly called the iPhone Ultra. Reports describe the device as using a book-style wide-fold design similar to Samsung’s Galaxy Z Fold series. It is expected to feature a 5.5-inch outer display when folded and a 7.6-inch inner display that opens into a small tablet-like format. While the device is expected to debut during the September event, retail availability is reportedly projected for Q4 2026 because of specialised display manufacturing requirements. Reports also suggest that first-run supply could be very limited.
Not every new iPhone is expected to appear at the event. The standard iPhone 18, iPhone Air 2 and iPhone 18e have reportedly been pushed to early 2027, potentially giving Apple two separate iPhone launch windows across its 2026–2027 product cycle. Beyond the Pro iPhones and reported foldable model, Apple is also expected to announce the Apple Watch Series 12, including the return of a ceramic edition, Apple Watch Ultra 4, AirPods 5 with heart-rate tracking, and the Apple Home Hub.
For Indian consumers, the iPhone 18 Pro is expected to become available during the same September–October 2026 window as global markets, in line with Apple’s recent India launch strategy. Pricing and exact availability have not been confirmed in the supplied information. Indian viewers will be able to watch the September 9 keynote live from 11:30 PM IST through Apple’s website, the Apple TV app or YouTube.
NewsBreak24 will continue to follow developments around Apple’s “Surprise and Shine” event. While the September 9 event itself has been officially announced, several anticipated products, specifications, colours and availability details remain based on reports and rumours. Full details will be confirmed when Apple takes the stage on September 9.
What Apple Is Expected To Announce on September 9:
- iPhone 18 Pro and iPhone 18 Pro Max
- iPhone Ultra — Apple’s reportedly first foldable iPhone
- Apple Watch Series 12
- Apple Watch Ultra 4
- AirPods 5 with heart-rate tracking
How To Watch Apple Event Live In India:
- Date and time: September 9, 2026 at 11:30 PM IST
- Apple platforms: Watch live through Apple.com or the Apple TV app
- YouTube: Apple’s event will also be livestreamed on YouTube
